How to Improve Company Culture at Your Small Business

Company culture defines your workplace and can have a big influence on recruiting, productivity, and turnover. Your company’s culture will develop naturally, but your organization will benefit from investing in shaping that culture in a way that benefits your employees and your customers. This guide for how to improve company culture will help you get started.
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How to Improve Your Company Culture

Employees want to feel comfortable, safe, valued, and productive at the company where they work. It doesn’t matter whether it’s a big, midsize, or small business—those needs are the same, and the culture at your company has a lot to do with whether those needs are met. 

Company culture defines your workplace and can have a big influence on recruiting, productivity, and turnover. Your company’s culture will develop naturally, but your organization will benefit from investing in shaping that culture in a way that benefits your employees and your customers. This guide for how to improve company culture will help you get started.

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Why Is Strong Company Culture Important?

Employees form the foundation of your business. No matter how good your product, service, or strategy is, nothing will get done without good employees who are happy to be there and motivated to put in their best efforts. 

When employees are unhappy at work, the productivity and quality of your business will suffer. But when they feel engaged, supported, and satisfied, they will collaborate together and work hard. The work they produce will improve your business and give it strength to grow. 

A positive company culture will improve your business’s image and reputation, which is a boon for sales. Plus, a strong culture encourages employees to stay with the company for years, saving you time and money in turnovers, and can even attract new talent as your reputation improves.

How Can My Business Improve Company Culture?

Whether you have problems you want to fix or are trying to be proactive, you’re probably wondering what you can do to lead out in building a positive company culture. 

1. Find Good Company Culture Examples

Company culture is more than just ping pong tables and go-home-early Fridays. It is an expression of what your company values. For example, Google values creativity and innovation, and so encourages employees to spend a small portion of their time on passion projects unrelated to their job description. As you’re considering culture, do some research and find some company culture examples in businesses you admire and consider adapting some of their practices.

2. Encourage Transparency

Shape company culture by opening channels of communication. Seek to build an environment where employees are encouraged, and not punished, for speaking up about work conditions. Be transparent about your desire to shape a positive culture, and ask for and provide a method for feedback along the way.

3. Build Camaraderie

Invest in building employee relationships with each other. At your company, this may mean setting aside the budget for regular team-building activities, experiences, and lunches. Consider your work environment—whether remote or in-person—and see how you can foster spontaneous conversations and interactions between employees. Don’t get upset about off-topic employee discussions—join right in.

4. Walk the Walk

You need to set the company culture example you want to see. Anything you encourage or ask your employees to do, you do as well. Your employees will see you take building company culture seriously and feel more comfortable joining in.

5. Recognize Success

Find ways to recognize achievements both big and small throughout the company, and to honor individuals for their contributions. People like to be recognized, and they like to join in celebrating the success of their peers.

6. Be Flexible

The year 2021 brings a number of new workplace trends, including a focus on remote work and flexibility. Stay in tune with the times and bake flexibility into your workplace culture. Be willing to work with individuals to accommodate scheduling changes, and focus on results rather than time spent in the office. Encourage (and even provide funding for) vacations.

Free Up Time to Focus on Company Culture With EddyHR

These principles can be incorporated company-wide or across any time within a business. Your point person for taking the lead in shaping culture will typically be the human resources manager. As a small business owner, get support for your HR operations—learn more about EddyHR’s people management software.

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